Britt & Mortar
Getting featured is easy(ish). Getting taken seriously takes a bit more thought. But with the right story, a layered strategy, and smart media placement, Britt & Mortar knows that even small brands can make the most noise.
PUBLIC RELATIONS AGENCY
SERVICE: EN ROUTE
above the fold positioning
"Strategic communications" and other PR snoozefests
Brittany had serious experience behind her, but the way it was coming across felt a bit too close to what every other PR agency was saying. A lot of “strategic communications” language, not a lot of clarity on what that actually means for the brands she works with.
Brittany needed a one-page website that could quickly explain what she does and why someone would choose her over a large PR agency—without falling into generic PR language.
(Sidebar: If you're eyeing that em dash, rest assured that was me, Hollie, who put that there, not AI. The em dash is the hero of punctuation and AI will not take it from me)
The Problem
The Sell
The Idea
The Line
Narrative Thinking Design
The Fine Line Method
PEEk THE BTS WRITING PROCESS
Global Reach,
Boutique Feel
The direction came down to Brittany's glaringly obvious “unique pairing": Boutique feel, global reach.
She’s worked across the US and Europe, has relationships in the right places, and knows how to get brands into conversations that will get their dream media placements.
At the same time, she’s not treating smaller or emerging brands like they have to “earn” that level of attention. Whether it’s a household name or something more niche, the strategy stays thoughtful and intentional. That combination became the backbone of her messaging strategy.
The Problem
The Sell
The Idea
The Line
Narrative Thinking Design
The Fine Line Method
PEEk THE BTS WRITING PROCESS
"We cracked the code to Global visibility"
Some brands get press in the same way people impulse-buy candles. It kind of happens. No real plan. (Smells nice though).
That’s not what Brittany is doing. She knows who needs to hear about your brand, what version of your story will land, and where it should show up so the right people notice and take action.
She knows how to connect the right story to the right place on a global scale—whether it's a niche newsletter in Brooklyn or a Bloomberg byline—it lands with the people who matter and keeps working long after it’s published.
And that’s the "code" she's helping many a industry disruptors crack.
The Problem
The Sell
The Idea
The Line
Narrative Thinking Design
The Fine Line Method
PEEk THE BTS WRITING PROCESS
Go with the flow?
Once the messaging was in place, the focus shifted to flow. Making sure the site answers questions in the order someone naturally has them. Who is this for? What do they actually do? Why does this approach work? It guides the reader without overloading them, so by the time they’re ready to reach out, they already feel aligned.
Narrative Thinking Design
The Fine Line Method
PEEk THE BTS WRITING PROCESS
The Sell
The Line
The Idea
The Problem
One pager, one strong messaging strategy
Because the entire site lives on one page, I focused heavily on text hierarchy, line length, and layout so the page feels easy to move through instead of dense or overwhelming.
Headlines are doing the heavy lifting on key concepts and messaging so the reader can skim, understand the benefits of her services, and find wht they're looking for fast.
The use of columns helps break up information in a way that feels structured without being rigid. It gives the designer clear sections to work with visually, while also helping the reader process ideas in smaller chunks instead of one long scroll of copy.
The Problem
The Sell
The Idea
The Line
Narrative Thinking Design
The Fine Line Method
PEEk THE BTS WRITING PROCESS
Make your own cliches
The message behind the words
“High-impact press" works as the benefit here, while “in all the right places" makes it brand-specific. It shows that her work isn’t necessarily about getting as many features as possible (as her competitors often does). Around here, it's about placing brands in the markets and publications that make sense for them, specifically. The supporting lines adds context by bringing in time zones, languages, and continents, so you understand just how far that reach goes and how she works across different regions.
“From here to Helsinki" adds personality and rhythm with alliteration, but it also makes her “global" messaging angle feel legit by naming a specific place instead of keeping it vague.
Keeping it real without minimizing the result
Brittany mentioned that people tend to think PR can feel a bit smoke-and-mirrors-ish sometimes, ya know? Big promises, vague timelines, and a lot “our people will be in touch with your people" type communication. But that’s *not* how she works.
Britt knows that trust is the precursor to all sales and enquiries. So, this section is about building that trust, setting expectations early, and making it clear what clients are walking into. I.E: She's not promising overnight Vogue features, but she IS promising she'll take your brand seriously, no matter its size. All kinds of brands are welcome.
This messaging keeps things honest without underselling the work, which makes her brand's vibe feel super trustworthy because she's saying the quiet part out loud.
26 letters. Endless possibilities. What will I write for you?
NOW DEPARTING: BLAND BRANDS
