Wanna write your website copy together in just two weeks? Cool, I'll get my pen.
DWY WEBSITE COPY FOR CREATIVE business owners
I'll develop your fresh new messaging strategy and write home page for you. Then you’ll take the reins and write your About, Services, and Contact pages with my customized templates, video lessons and 1:1 guidance.
The easiest way to write your website copy? With a profesh copywriter who has written 200+ of them
MEET YOUR (WEB) COPY BESTIE, HOLLIE
Yes, hi, that’s me, Hollie! In my 10+ years as a creative copywriter, I’ve written my fair share of websites—and more importantly, I can help you write yours. I've always said the best copy is written collaboratively and after working with dozens of creative business owners, I know it to be a fact.
En Route is perfect for you if...
✔️ You're going through a rebrand, a refresh, or just feel like it's finally time to work with a profesh copywriter to help write clear, conversational website copy
✔️ You're not sure what your POV is, you're blanking when someone asks "why should I work with you?" or endlessly tinkering with your offer suite
✔️ You've tried the templates, the AI prompts...and/or may have worked with a copywriter who didn't quiet get your tone of voice
✔️ You wanna have fun in the process! Excavating your messaging and writing copy is FUN—and that's what I want you to feel the entire time we work together.
LET'S MAKE SURE WE'RE ON THE SAME PAGE
I'll write your home page, you write the rest with my guidance
DONE-WITH-YOU WEBSITE copy | $2500 USD
After our 90ish-minute IN-DEPTH brand messaging workshop, I'll write your SEO-optimized home page copy for you. The result? Full clarity around your offer suite, brand positioning (why you're different) and the foundations of your entire brand messaging—done for you.
Then you'll take the reins and write your About, Service, and Contact pages with customized copy templates and video tutorials to guide you. This way, you can keep costs down while still getting the pro copywriter treatment. Finally, send your remaining pages my way and I’ll edit your copy before you click publish.
WHAT’S INCLUDED:
→ Customized brand questionnaire
→ 60-90 minute messaging call
→ Done-for-you homepage copy
→ Video walkthrough explaining your new messaging strategy.
→ 2x revision rounds
→ Customized about, service & contact page Google doc templates + video lessons
→ Copy audit for your about, service and contact pages (Loom video)
Don't get it twisted: You're not just getting your home page written for you. You're also getting a fresh messaging strategy, too
AKA: We'll figure out your main differentiator, what you stand for, and iron out your brand positioning.
Excavate your unique POV
The fun part: We'll define your fun tone of voice so your copy (ahem, lingo) reps your personality.
Lock in your LINGO
Need help figuring out how to sell multiple packages of a similar service? We'll map out a clear offer suite that matches your client journey.
Map out your offer suite
I'll take your newly established tone of voice, unique POV, differentiator, and ideal client persona and turn it into high-converting home page copy.
Write copy
that slaps
WITHOUT THE DUSTY 45-PAGE PDF THAT YOU'D NEVER OPEN AGAIN.INSTEAD YOU"LL:
"I always thought I had a marketing problem. But after working with Hollie I realized it was a messaging problem. Not anymore!"
—Emilia , LAUNCH IT Co.
Gossip #3
"1000% worth the investment to have clarity on your brand messaging and brand voice. Now all my content feels the same, instead of being disjointed and scatter-brained."
—MARCI, marmalade studio
Gossip #4
By (The) Way
After I develop your core messaging strategy, I’ll customize the structure, layout, sections, writing prompts, and copy examples for each page to match your brand specifically. This will make your writing process feel easy breezy—and make sure your website doesn’t sound like everyone else.
There's no watered-down About, Service and Contact copy templates that’ll make you sound like everyone else. Ugh, as if.
Peek your deliverables
...Personalized
to your brand
You can easily repurpose your professionally written home page messaging anywhere and everywhere. Like your…
oh, did I mention?
Opt-in page, welcome sequences, and newsletters
Link in bio, email signatures, captions, and social media posts
Proposals, client-facing emails, and questionnaires
Podcast intros, workshop “about me” slides, IRL events
Blog posts, YouTube videos, reels, TikToks
And so much more!
POV: LATITUDE WROTE YOUR COPY
"I use my homepage copy EVERYWHERE. Instagram content, newsletters, proposals, captions, opt-in pages."
— Ruth Guant
What a wonderful investmentI’ve worked with Hollie three times now, and cannot recommend her enough!
How It Works
24 HOURS AFTER YOU BOOK:
You'll get access to your easy-to-use project dashboard where you'll fill out a customized, in-depth brand questionnaire.
WEEK ONE:
On Monday, we'll kick off your project with a 60-90 min messaging workshop where we’ll talk copy goals, positioning, clients, tone of voice, and more so I can write the BEST home page for you. Then on Friday, you’ll receive the first draft of your fresh, new home page copy and a video walkthrough explaining the strategy behind it.
WEEK TWO:
You’ll get 2x complimentary revision rounds where you can submit your feedback right in your copy doc. Once we wrap up your revisions, I'll send over your customized Google doc templates + video lessons so you'll know exactly how to write the remaining pages of your website
POST-DELIVERABLES:
Once you write the remaining pages, send them my way! I'll take one more look and send you a Loom with my feedback so you can finally click publish with confidence.
How It Works
24 HOURS AFTER YOU BOOK:
You'll get access to your easy-to-use project dashboard where you'll fill out a customized, in-depth brand questionnaire.
WEEK ONE:
On Monday, we'll kick off your project with a 60-90 min messaging workshop. We’ll talk copy goals, positioning, clients, tone of voice, and more so I can write the BEST home page for you. On Friday, you’ll receive the first draft along with a video walkthrough explaining the strategy behind your new home page copy.
WEEK TWO:
Once we wrap up your home page copy revisions, I'll send over your customized Google doc templates + video lessons so you'll know exactly how to write the remaining pages of your website.
POST-DELIVERABLES:
Once you write the remaining pages, send them my way! I'll take one more look and send you a Loom with my feedback so you can finally click publish with confidence.
—Melissa, Paradise Brand Studio
Gossip #4
"I wanted to showcase my offers in a more sales-led way without sounding sleazy. After working with Hollie, I now have a clear vision of what my copy should look like AND where my business will go from here. It is WELL worth the investment and I totally recommend!"
Frequently Asked Questions
DO YOU OFFER PAYMENT PLANS?
Absolutely! I offer flexible payment plans up to 4 months. Just let me know in your inquiry form what would work best for you and we can chat about it more during our discovery call.
HOW FAR IN ADVANCE SHOULD I REACH OUT IF I WANT TO WORK WITH YOU?
I typically book projects 1-3 months in advance. Since I only work with one brand per week, spots fill up quickly so be sure to book as soon as you can! If you have a smaller project I may be able to fit you in! Just shoot me a message and we'll see what we can do.
CAN YOU WRITE MY SERVICE PAGE INSTEAD OF MY HOME PAGE?
Short answer: Nope. Lol. Because all great copy starts with your home page. This service is *really* about developing your core messaging strategy first. So, getting your home page professionally written will set you up for success from the very start of your new biz venture, rebrand, or refresh. If you'd like to ADD pages to your projects, that's no problem! Just let me know and we'll sort it out.
Let’s write your site together
READY TO LOCK IN YOUR (BRAND) LINGO?
