Let’s plan your pre-launch newsletter topics in 90-minutes
1:1 NEWSLETTER PLANNING CALL & NOTION PLANNER
Plot up to a year's worth of offer-specific newsletter topics, clarify your key messaging angles, and plan exactly what you need to send each week so when cart opens, your list is already primed to buy.
Sending two or three “something big is coming ” emails a week before you launch *won’t* build a hot, ready-to-buy list
(ICYMI)
Because...
Successful launches happen when you’ve been building desire for weeks (or months!) before you start selling—and that’s where your newsletter content plan comes in.
So, let me ask you: Are you showing up for the people who are ALREADY on your list? Ya know, the people who are already invested and interested in what you have to say? If not, we need to chat.
Because chances are, your future clients are already on your list. You just need to build desire for your offer.
Warm your list, sell more offers
90-minute planning call | $650 USD
In less time than it takes to watch a Love is Blind reunion episode, you’ll know exactly what to write, when to send it, and how to use your newsletters to support your launches and warm up your list. You’ll also snag my client-favourite Notion Planner and custom GPT to help you brainstorm and plan topics for years to come.
WHAT'S INCLUDED
→ Customized brand questionnaire
→ Email marketing questionnaire
→ 90-minute live planning call
→ Call replay
→ Notion Newsletter Planner ($97 value)
→ Newsletter Planner custom GPT ($37 value)
Brainstorm and plot creative newsletter topics to support your launches
We'll hop in your Notion planner and brainstorm endless newsletter topics with my 9-angle framework
Brainstorm offer-specific newsletter topics
Struggling to come up with story ideas? How does a swipe file of 50+ prompts sound?
Swipe 50+ personal story ideas
We'll plot up to a year's worth of newsletter topics to help support your launch goals.
Plot your topics for the next quarter or year
Any lingering email marketing or newsletter-related questions? Ask me anything during our call
Get your newsletter questions answered
(The) Notion Planner
Worried you won't actually send your newsletters after our call? Say hey to your new planning bff
You’ll also get my client-favourite newsletter planner hosted in the free project management tool, Notion. This way, you can actually implement your content plan with ease and continue to ideate, plan, and write your newsletters long after our call. Not a Notion girlie? No worries, you can transport what we've planned in your own project management tool.
...PLUS YOU'LL GET VIDEO TUTORIALS SHOWING YOU HOW TO CUSTOMIZE AND USE YOUR PLANNER
Hey, I’m Hollie!
MEET YOUR NEWSLETTER BESTIE
Founder & creative copywriter with 10+ years of brand strategy experience, an (un)healthy obsession with wordplay, and a habit of giggling in the skincare aisle when the copy’s unexpectedly good.
I also happen to be the type of email copywriter who genuinely enjoys figuring out what messaging angles will work for your offer, brainstorming quality topics in record time and creating a custom content plan based on your launch dates throughout the year. And if that’s what you’re looking for, I’d love to help!
How It Works
BOOK YOUR 90-MINUTE CALL
Click the “book now” button below, fill out a short form, pay your invoice and you’re booked! No discovery call required.
FILL OUT YOUR QUESTIONNAIRE
To ensure I better understand your email marketing goals, audience, offers, and business as a whole, you’ll complete a short questionnaire before our call.
HOP ON OUR CALL
In 90 minutes, we’ll get clear on your launch dates, brainstorm dozens of offer-specific newsletter ideas using my messaging angles framework, and map them out in your Notion planner.
SEND NEWSLETTERS CONSISTENTLY
Now that you have a fully loaded Newsletter planner, you'll finally be able to send consistent newsletters and warm up your list, pre-launch!
How It Works
BOOK YOUR 90-MINUTE CALL
Click the “book now” button below, fill out a short form, pay your invoice and you’re booked! No discovery call required.
FILL OUT YOUR QUESTIONNAIRE
To ensure I better understand your email marketing goals, audience, offers, and business as a whole, you’ll complete a short questionnaire before our call.
HOP ON OUR CALL
In 90 minutes, we’ll get clear on your launch dates, brainstorm dozens of offer-specific newsletter ideas using my messaging angles framework, and map them out in your Notion planner.
SEND NEWSLETTERS CONSISTENTLY
Now that you have a fully loaded Newsletter planner, you'll finally be able to send consistent newsletters and warm up your list, pre-launch!
You should book a newsletter planning call if you…
Are sending (or want to start sending) regular newsletters but don’t have a clear plan
Are launching an offer, program or course soon and want your newsletters to warm up your audience and support your sales goals
Want help brainstorming newsletter topics, naming your newsletter, or shaping your format
Need a second brain to think through your warm-up strategy
IS THIS FOR YOU?
Frequently Asked Questions
ARE THERE PAYMENT PLANS?
No, this is a one-time payment.
I DON’T USE NOTION, IS THIS STILL FOR ME?
Yes. We’ll use the Notion Newsletter Planner during our session to map out your topics, but you can easily transfer everything into your preferred tool, whether that’s Asana, Airtable, ClickUp, or something else. If you decide to keep using the planner afterward, you’ll also have access to in-depth video tutorials to help you get comfortable with it.
I’M NOT REALLY LAUNCHING ANYTHING, IS THIS STILL FOR ME?
Absolutely. You don’t need an active launch to benefit from this call. If you have (or want to start) a newsletter and need clarity on what to write and when to send it, this is for you. We can also use the time to tackle any other newsletter or email marketing questions you’ve been sitting on.
WAIT, ARE WE PLANNING MY LAUNCH EMAILS OR NEWSLETTERS ONLY?
During this call, we’ll brainstorm and plan your NEWSLETTER email topics, so you can warm up your email list BEFORE you send your launch emails. This is something a lot of people ignore, but if you don’t warm up your list before you send sales emails, your launch probs won’t be as successful as you’d hoped for.
WILL WE ACTUALLY PLAN A YEAR’S WORTH OF TOPICS?
Yup, it’s entirely possible. But it depends! If you’d rather tackle some other questions about email marketing, we can split the call. In that case, we’d probably plan a quarter or two of newsletter topics. It just depends on what you’d like to focus on most.
