EMAIL MARKETING GROUP PROGRAM FOR CREATIVES
Write story-led newsletters your subscribers will love
Learn how to build a hot community of ready-to-buy subscribers by writing one value-packed, fun-to-read newsletter, once a week.
RIGHT HERE OKAY
The Big [Dusty] Book of Freebies
Creative Platform 101
LATITUDE
design Your Signature Newsletter
VOL
#1
POP QUIZ!
Name another platform where you can just write one (really good) email, once a week and still build a ready-to-buy community
Answer: There isn’t one 🤪
When I can't be bothered to slap on concealer and spend 4 hours scripting, filming, editing, and posting a reel, I can bang out one value-packed, reply-worthy email and STILL warm-up my audience and sell my stuff. (Psst: that’s exactly what we do inside The Subscribe Society).
Check into The Subscribe Society
“Email marketing is the most untapped revenue generator in your business.”
But annoying as it is, it's actually true. Sending regular emails to an audience who literally opted-in to hear from you *is* the easiest, most reliable way to build a hot hot hot audience and grow your business...
I GUESS I SHOULD'VE JUST OPENED WITH SOMETHING LIKE...
BUT YOU ALREADY HEARD THAT A BAZILLION TIMES, HUH?
If only you knew *how* to write fun-to-read newsletters every week…
BECAUSE RIGHT NOW…
Building an engaged email list of ride-or-die subscribers is going a little more like this:
You’re not sure what to write about every week, so you end up ghosting…for the 7th time (hey, it happens to all of us)
Your list has been sitting at 234 subscribers for two years, and you have no clue which freebie to create to grow your list
Maybe you have a freebie, but the whole “how do I grow my list with *aligned* subscribers” thing is kind of a Dateline-level mystery
You've asked your writing pal, Claude or ChatGPT to “sound more human! Don't use em dashes pls!” ...but it still spits out drivel
You love the *idea* of sending weekly newsletters to help grow an engaged community, but you need a plan you can actually stick to long-term
And yeah, there’s a tiny part of you that thinks it might be too late to start, or start again (psst: it's not!)
AND ALL YOU REALLY NEED IS AN ENJOYABLE, CREATIVE SYSTEM THAT SHOWS YOU EXACTLY HOW TO:
Whether you're starting fresh or starting over, the best time to (re)build your email list was yesterday. The second-best time? Right now 😉
THE GOOD NEWS?
Create a lead magnet that attracts the right people (not just freebie-hunters)
Write a hot welcome sequence that makes people want to stay subscribed
Design a repeatable newsletter format that’ll set you up for easier sends
Turn your stories into community-building, fun-to-read, reply-worthy newsletters
DOORS OPEN JUly 9TH. JOIN THE WAITLIST AND SAVE $500
Ready to build a creative platform that cultivates an engaged community of subscribers?
JOIN THE WAITLIST AND GET ACCESS TO THE BEST BONUSES, LIMITED NUMBER OF SPOTS AND A $500 DISCOUNT.
Best Price: DIY
$997 USD
or 4x $249
$1497 USD
Instant, lifetime access to the full
Subscribe Society curriculum + resources
Best Value: VIP (only 15 spots!)
$1697 USD or 6x $249
$2197 USD
Instant, lifetime access to the full
Subscribe Society curriculum + resources
6 months access to our VIP community including:
Async support from Hollie, 2x per week
Monthly coaching & writing calls
Quarterly newsletter planning calls
Notion newsletter AMA calls
Quarterly community challenges
Access to The Sunday Scribe Newsletter
Guest experts
But don’t get it twisted. You’re not just learning how to write wildly entertaining, story-led newsletters. You’ll also:
Grow and nurture your list with an aligned freebie and welcome sequence 💌
Create freebies that bring the right people onto your list, and actually keep the subscribers you worked so hard to attract with a high-converting welcome sequence.
Design a signature newsletter format you're excited about 📝
The best way to write and send consistent newsletters? To actually ENJOY the process of sitting down and writing it every week. You'll learn how to articulate your core message, define your content themes, and design a repeatable, signature newsletter format you—and your audience—are excited about.
Write story-led newsletters without sounding like Brad the bro-marketer 👹
You *don’t* need to dress up like a wavy-infatable tube man to make (email) sales. You just need to turn your everyday stories into story-led emails people wanna read. I’ll show ya how. Don't wanna write long-ass stories? You don't have to! You can explore plenty of format types that works for you.
Warm up your audience pre-launch by sending one email, once a week 🔥
All it takes is one (good) email a week to build an engaged community, trust, and keep your audience coming back—so when you launch your thing it’ll be a full-bodied “yes” to work with you.
Plan your newsletter topics based on what you’re launching 🗓️
Map out strategic newsletter topics that support what you’re selling each quarter, so every single newsletter has a purpose (and you’re not winging it the night before)
...Which will result in unsolicited email replies, increased click-rates, and a whole lotta this:
The Subscribe Society Curriculum
WHAT YOU’LL LEARN:
CHAPTER ONE:
Newsletter Foundations
Newsletters vs. Launch Emails
Set your newsletter goals
Choose your email service provider
Re-engage an existing list
Lessons include:
Learn newsletter and email marketing basics, set your goals, and, if you dare, revive a ghosted list.
CHAPTER TWO:
Design Your Signature Newsletter
Articulate your core message
Define your repeatable content themes
Choose your repeatable newsletter format
Brand your newsletter
Design your newsletter template
Email design + accessibility best practices
Decide your publishing rhythm
Lessons include:
By the end of this module, you’ll have clear messaging pillars, a repeatable newsletter template with branded sections, and an on-brand newsletter name that'll set you up for easier consistent sends.
CHAPTER THREE:
Build Your Freebie Funnel
Map your freebie funnel
Create a valuable freebie
Outline & write your welcome sequence
Write + design high-converting opt-in pages
Set up your freebie in Flodesk
How to promote your freebie (free + paid methods)
Lessons include:
Create a working freebie funnel that brings new, right-fit subscribers into your world and starts building trust from the very first email.
CHAPTER FOUR :
Plot Your Newsletter Topics
Map your business and life “bookmark dates”
Ideate creative angles with my "narrative thinking" approach
Brainstorm offer-specific topics
Brainstorm personal story ideas
Plot and plan your topics for a month, quarter or year
Lessons include:
Plan months of strategic newsletter topics that'll support your sales goals with our interactive Canva whiteboard lesson and Notion Newsletter planner—so you can finally stop guessing what to write each week.
CHAPTER FIVE:
Write Story-Led Newsletters
The Subscribe Society “rules” of newsletter writing
Structure your story-led newsletter
How to serve and sell in your newsletters
Hook your reader from the start
Build tension: parts 1 & 2
Show, don't tell
Add humour to your newsletters
Lessons include:
Learn how to write and edit a story-led email from subject line to CTA—with loads of examples, breakdowns, cheatsheets and more. Plus, learn how to build authority with angles and cultural commentary aka thought leadership.
CHAPTER SIX:
Publish & Polish
Edit for clarity
Edit for flow
Edit for word choice
Improve your newsletter's visual flow
Employ engagement triggers
Write clickable subject lines
Publish your newsletter
Promote your newsletter
Lessons include:
Great writing is 95% editing. You'll learn how to edit your newsletters fast with my easy-to-implement checklists. You'll also learn how to use images, GIFs, colour, and other and visual elements to support your newsletter’s story or topic.
CHAPTER SEVEN:
Analyze & Refine
Metrics that matter
How to read your email analytics
Conduct a monthly newsletter audit
Lessons include:
Review your newsletter performance and make simple changes that improve opens, engagement, and replies over time.
STARTING SEPT 2026
Bonus! Monthly Writing Workshops
Storytelling vs wordsmithing
Pearls vs potatoes
Active voice vs passive voice
Verbs: The engine of the sentence
Make your own cliches
Punctuation!
How to write sticky sentences
+ so much more planned
Lessons include:
Starting September 2026, you'll get access to monthly writing workshop drops covering everything from the basics of writing well to more advanced techniques to help you dramatically improve your writing.
HOW YOU’LL LEARN
You’ll also be supported every step of the way through…
High-quality, actionable lessons & fully-loaded resource hub
Fluffy, hour-long lessons are not my vibe. I've designed each lesson to be engaging and CHOCK-FULL of tangible examples so you're ready to take action right away. Most lessons are 10-15 minutes. Plus all the templates, checklists, and resources are in one easy to use Notion dashboard.
Async Support
from Hollie
Every Tuesday & Thursday you can ask ALL your email-marketing questions, get my eyes on every line of your newsletters and get an in-depth Loom video and direct feedback in return. (VIP ONLY)
Monthly coaching, batching, and Notion AMA calls
Get your questions answered during our group coaching calls, write your newsletters during batching calls, use your Notion planner more intuitively, and plan your topics during our quarterly planning calls. (VIP ONLY)
Fun community challenges every quarter
I don’t know about you, but my ADHD brain needs some motivation to get stuff done. Let’s gamify your to-dos with quarterly challenges like: promote your freebie, pre-launch warm-up plan, and more. (VIP ONLY)
Expert guest speakers
I’m not an expert in everything! So we’ll have Meta Ads pros, segmentation baddies, launch queens, and design besties inside our community to teach you peripheral skills that’ll help grow your list. (VIP ONLY)
Student-only newsletter, The Sunday Scribe
You’ll get access to the student-favourite newsletter where I share BTS development of my own writing process, supplementary lessons, writing tips, story prompt of the week, and more! (VIP ONLY)
You can show up in your subscriber's inbox every week and still hear crickets if your emails don’t give them a *reason* to open, click, reply, or buy.
My email open rate sits comfy at 60-70%. But tbh? I couldn’t care less about that. The real metric to watch is your reply rate. Because here’s what I’ve learned after writing hundreds of reply-worthy emails since 2019: Consistency matters but it’s not the whole story.
When you know simple newsletter formats and storytelling frameworks that make your emails genuinely fun to write (and even more fun to read), you won’t just stay consistent, you’ll stay top of mind, warm up your hottest audience, and eventually make more sales without sounding like a Brad the bro-marketer. (Phew!)
OH HEY, I’M HOLLIE! CREATIVE COPYWRITER AND (HOPEFULLY) YOUR NEW NEWSLETTER BESITE
The Subscribe Society Changes that
BECAUSE HERE’S THE THING:
While online marketing trends come and go, one thing remains constant: people wanna be entertained.
But you don’t need the comedic chops of Kristen Wiig or Ali Wong to be considered “funny.” You also don’t need to write long-ass Shakespearean monologues to keep your subscribers interested.
You just need to know HOW to tell a good story. Because you *can* make someone smile, scroll, or click in five lines flat—if you know how to make those lines count.
And once your subscribers start looking forward to your emails?! Psssh, you’re already ahead of the 973 others sitting unopened in their inbox. (May they rest unread 🪦)
Say hey to your new favourite corner of the internet: Your Notion Newsletter Planner
AND IF YOU’VE GOT A PHD IN PUTTING THINGS OFF…
NEW TO NOTION? THERE'S IN-DEPTH VIDEO TUTORIALS AND NOTION NEWSLETTER AMA CALLS
Plan Your Topics
Brainstorm your newsletter topics and personal stories with the 50+ idea swipe file, plan your newsletters, and organize your freebies and welcome sequences in one place.
Write Your Newsletters
Packed with plug-n-play subject line templates, storytelling cheatsheets, writing + editing checklists, repurposing databases, writing your newsletters will be 10x easier.
Track Your Metrics
Track your newsletter analytics each month so you can see what’s working in real time, set subscriber goals and track your growth as you go, and stay motivated with gamified consistency trackers.
Digital planning not your style? Get a physical copy delivered to your door
NEWSLETTER PLANNING, BUT MAKE IT CUUUTE
Perfect for when your best lines happen offline 😉
There’s nothing like scribbling down your greatest ideas with your favourite pen. And now you can do it in style—because every Subbie (ahem, student) gets a one-of-a-kind planner delivered straight to their door.
File under: email marketing gossip we’re politely unsubscribing from
and if you're still on the fence...
I’m willing to bet you’ve heard some juicy email marketing gossip by the online business water cooler, hey? So let's shred some misconceptions...
You need a massive list to make money from email
Truth:
Gossip:
You don’t need 10k subscribers—you need the right 1000 (or less tbh). With a strong freebie, a solid welcome sequence, and fun-to-read weekly emails? You’re golden, pony girl.
If you’ve ghosted your list, it’s too late to start again
Truth:
Gossip:
The people on your list literally signed up to hear from you. One good email can bring them back—and we’ll write it together.
You have to be “funny” to write personality-packed emails
Truth:
Gossip:
As much as we’d all love to have the comedic timing of Taylor Tomlinson, you don’t need jokes to be entertaining. With the right storytelling techniques and a solid structure, you’ll build tension, hold attention, and keep your readers hooked from subject line to sign-off.
I *have* to send long-ass story-led emails to engage my readers
Truth:
Gossip:
Girl. You 👏🏻 don't 👏🏻 have 👏🏻 to! That's literally why I teach 3 different email formats inside the program. The key is knowing how to write with personality and intention, whether it's 200 words or 800.
You can call yourself a Subbie if…
✔️You actually WANT to write your own newsletters. Or have a desire to write better by learning storytelling techniques.
✔️You have opinions, ideas, or stories you want to share, you just need a better way to express them.
✔️You want to enjoy the newsletter writing process again and build a creative platform that houses your best content
✔️You want a go-to structure that makes writing your newsletters faster and easier every week.
IS THIS FOR YOU?
This is not a great fit if:
❌ You want to learn how to write launch and sales emails specifically. (This is a newsletter writing course)
❌ You hate writing and not interested in creating a weekly, bi-weekly or monthly newsletter (you're better off hiring this out!)
❌ You'd rather ask AI to write your marketing materials and newsletters. (We do NOT use AI to write emails in this program)
❌ You want a plug-and-play template for every newsletter. (This is more about developing your voice and writing skills)
Frequently asked questions
Join THE WAITLIST AND save $500
So, should you join this program for its always-on community? Newsletter planner? Or its actionable lessons? Yes 😉
Imagine your newsletter becoming someone’s fave weekly read. Now stop imaging and let’s make it happen!
Best Price: DIY
$997 USD
or 4x $249
$1497 USD
Instant, lifetime access to the full
Subscribe Society curriculum + resources
Best Value: VIP (Only 15 SPOTS!)
$1697 USD or 6x $249
$2197 USD
Instant, lifetime access to the full
Subscribe Society curriculum + resources
6 months access to our VIP community including:
Async support from Hollie, 2x per week
Monthly coaching & writing calls
Quarterly newsletter planning calls
Notion newsletter AMA calls
Quarterly community challenges
Access to The Sunday Scribe Newsletter
Guest experts
