YOU’RE NOT JUST LOOKING FOR DAMN GOOD COPY...
You’re looking for a creative partner to help make your boldest business ideas bankable
Whether it’s that random shower thought, a 2 AM epiphany, or last night’s cocktail napkin scribbles—we help turn your business ideas into full-blown brand worlds.
How? With strategic brand messaging and creative website, launch and email copywriting that’ll make your dream clients double-take, double-buy, and double-down on your brand—for years to come.
If your copy isn’t making people talk, book, and buy—it’s not doing its job
Your website shouldn’t just exist—it has a job to do. It’s your 24/7 salesperson, welcoming overseas visitors at 3 AM, answering their questions, building trust, and—ideally—sealing the deal, all while you’re off the clock.
And let’s be honest, you wouldn’t keep a salesperson who couldn’t sell, so why settle for copy that isn’t delivering results?
But here's the good news: if you’re a service or product-based business owner and you're stuck wondering what to say—or how to say it—you’re in the right place. It's time you become your audience's favourite destination.
BUT HERE'S THE THING:
LOOK WHO’S (TALKING) ABOUT OUR CLIENTS:
Your brand deserves more than fill-in-the-blank marketing
because IF YOU ASK US...
Your go-to
creative partner
If we have a resource that could help you, it’s yours. If there’s something we can do to push your brand even further, consider it done. Your success is our success, and we’re genuinely invested in helping you build your dream brand. Just ask any of our past clients.
Tired copy formulas? Sorry, don't know her.
You’ve tried playing it safe—filling in the same tired "I help..." copy formulas as everyone else (Grandma included). Ah, snoozefest! Around here, we write words that actually make your audience feel something… other than the urge to nap.
Obsessed with your results
Sure, our copy is fun to read, but it’s also backed by strategy—making it the perfect blend of creative and high-converting. That’s why every word we write is designed to get your audience to look twice—and think twice before choosing anyone else.
That’s why we totally ignore the bro-market-y “sales copy rulez” (kind of like how you ignore that guy who replies to your stories with fire emojis). But here’s why we’re worth swiping right on:
°
Latitude
[NOUN]
(Creative Latitude) // The freedom and flexibility to explore and express ideas in imaginative, unconventional ways. It’s the ability to push boundaries, take risks, and think outside the box, or better yet, throw the box away entirely.
AROUND HERE, YOU CAN EXPECT:
Creative copy.
Cheeky copy.
Humour infused copy.
Copy that changes lives.
JK it's just copy.
Anti-sleaze.
(But it kinda changes lives though).
The cure from Brad the bro marketer’s ‘copy’ course.
It's giving creative latitude
Anti-girl boss.
Anti-templates.
Pro-brand-world-builders.
Writing conversational copy for fun brands for 8 years
OH HEY, I’M HOLLIE!
With almost a decade of marketing and writing experience, working with million-dollar brands and start-ups alike, I know how to craft a brand story that stops the scroll. And web design? You bet that matters, too. That’s why I’ve also spent years learning user design and SEO best practices so your copy looks—and performs—as good as it sounds.
And in an online world where copy *can* feel like reheated leftovers, I'm here to serve something fresh. Rejecting eye-roll-worthy grandiosity and false claims (ahem, $10K mOnThS)—I’m all about injecting bold authenticity and deep intentionality in every syllable. And if that sounds like your vibe, I’d love to meet you!
Five reasons you'll revisit Latitude Lane
(AGAIN AND AGAIN)
The online space is brimming with incredible copywriters... So how the hell do you know which one is right for you? Well, that’s for you to decide.
But here are five *verbatim* reasons why our clients are glad they chose Latitude to write their site, launch copy, and emails.
"LOL THIS IS *SO*
FUN TO READ!)"
Sales-driven copy that *doesn't* sound like a cringe 90s infomercial? Consider it done. We want your audience to feel excited and ready to buy from you—never annoyed, rushed or bullied. And if we can make them chuckle along the way—why the hell not ;)
"I NEVER THOUGHT OF WORDING IT LIKE THAT BEFORE!"
As I always tell my clients, "You’re too damn smart for your own good!" When you’re deep in your own biz, it’s easy to miss what actually makes your audience hit “buy now.” My jam? Figuring out exactly what your ideal clients need to hear to take action—so you don’t have to guess.
"OK, GET OUT OF MY HEAD. I SAY
THAT *ALL* THE TIME!"
Nope, I’m *not* a palm-reading psychic. I just do my research 😉
Worried a copywriter won’t get your brand voice? Don’t stress—I’ve got personality prompts, a ‘spirit animal’ exercise, and a knack of slipping into your brand's character like Meryl Streep in a biopic. (Still waiting for my Oscar, though).
"HOL, I FEEL SO COMFY REQUESTING EDITS FROM YOU”
Hot take: The best copy isn’t just handed over—it’s shaped with you. I’ll write your first draft, and then we’ll refine it together in each revision round until it’s a full-blown chef’s kiss. And don’t worry, I *want* your feedback. No tiptoeing, no “I don’t want to hurt your feelings” energy—just copy that feels 100% you.
"I’VE NEVER BEEN SO CONFIDENT
IN MY MESSAGING!"
Every single word, pop culture reference, tagline—you name it—is written with Vince-Gilligan-level storytelling and intentionality. You will never get templated or "I help..." formulaic copy here (borrring). Your copy is always written to fit YOUR brand voice, values and vibe.
You should saunter down Latitude Lane if…
You've always written your own copy, but now you're thinking, "It's about damn time for a professional to help me take it to the next level."
You want a copywriter who can handle your honest feedback and work collaboratively.
You’re done following templates that make your brand sound like everyone else’s.
You’re not afraid of a little wordplay or an unconventional headline.
You have a rad sense of humour but don’t know how to communicate that (yet).
BEFORE YOU GO, DID YOU KNOW...
91% of sales are influenced by word of mouth
SO LET’S MAKE YOUR AUDIENCE TALK, shall we?
Because no one has ever casually shared a ChatGPT-infused website, templated ad, or generic email with their bestie. So let’s make your copy memorable, sharable and impossible to ignore.
