Creative copy for
fun brands.
Title
[WEBSITE, SALES & EMAIL COPYWRITING SERVICES]
There’s a rumour going around that creative copy doesn’t convert
Actually, scratch that. I’d like to strongly, repeatedly, and with full keyboard enthusiasm disagree. Because ironically, the best sales copy doesn’t sound like it’s trying to sell you something. It’s conversational, alluring and dare I say… fun. Which is weirdly more persuasive than shouting bro-market-y claims like, “make $100K in 3 seconds!!” into the ether. (Yeah, Brad. I'm talkin' to you).
I’d like to politely disagree.
Creative copy. Cheeky copy. Conversational copy. Humour-infused copy. Copy that changes lives. Jk it’s just copy. (But it kinda changes lives, though). The cure from Brad the bro marketer’s copy course. Anti-girl boss. Anti-sleeze. Anti-AI slop. It’s giving creative latitude.
LATITUDE IS THE PLACE TO GET:
Writing clear, conversational website copy for fun brands is kinda my thing. Because copy that's fun to read is copy that sells.
Hey, I’m Hollie! Founder & creative copywriter with 10+ years of brand strategy experience, a stint in advertising, an (un)healthy obsession with wordplay, and a habit of giggling in the skincare aisle when the copy’s unexpectedly good.
You could say I take your big idea, swirl in some strategy, season it with tone, and bake it at 375 until golden. But it’s mostly sitting around obsessing over your headlines for seven hours and emerging with web, sales, and email copy that makes people feel things other than boredom—oh, and buy your stuff.
MEET YOUR NEW COpYWRITER, HOLLIE
(The) Services
Let’s make “add to cart” the easiest decision your future clients will ever make
If you’re looking for “secret copy formulas” or “bulletproof sales hooks,” Brad the bro-marketer’s YouTube channel gotcha covered. But if you want anti-sleaze, anti-bland, conversational copy that makes your future clients ‘x’ their other 12 tabs and choose you—bonjourno friend, you’ve arrived at your destination.
Want done-for-you web or sales copy that'll help sell your products, programs, and services without sounding like a cringe 90s infomercial? This is for you!
Wanna write your website together? I'll write your home page, you write the rest with my guidance, video lessons + personalized copy templates.
Already written your web, sales, or email copy? I'll show you exactly what to change—line by line—so you can click publish (and sell!) with confidence.
For new-ish copywriters who need help in the "I-wanna-build-my-dream-copy-studio" dept and want to write better copy for their clients.
TESTIMONIALS
Juicy (copy) gossip from my clients
“Hollie is one of the best copywriters out there (and I’ve worked with a lot of them!). Here’s why:”
She’s so generous with her explanations, her edits, her reasoning—so you feel like you’re really collaborating and that she’s here for YOU. Any feedback I gave felt well-received and her edits were always on point. It’s the type of collaboration that makes you feel like your voice is being heard!
—Alyssa, ATNN DESIGN
Gossip #1
“Working with Hollie is the best business decision I have made!”
She wrote in-depth and engaging copy that sounded just like me (she even made me sound funny!). Plus, the level of thought and detail into every phrase, word, sentence is amazing. She always shows my business the same level of care and love as I do—and you really can’t ask for more than that!
—Ruth, Ruth Guant Design
Gossip #2
“What Taylor Swift does with lyrics, Hollie does with copy.”
—Alexandra, The Productivity Zone
Gossip #3
“The best voice of customer research ever + clever wordplay that’ll make your clients scroll, click, and buy.”
—Jen, Gemini Copy Co.
Gossip #4
Ever wonder why you're compelled to buy a $48 body scrub? Well, that’s the power of creative
Hey, I'm a sucker for clever copy and cute packaging, too. And that's why I'm so passionate about giving your brand the creative ~latitude~ it needs to stand out while everyone else is just standing by. And if your curious, my copy process includes…
QUESTION FOR YA:
"Concept-First" Approach
Because no amount of clever wording can save a boring idea. That's why I always start your project by excavating your core msg strategy that changes the way people see your brand.
Design-Focused Copy
I’ve spent years learning UX/UI and SEO best practices so your copy looks and performs as good as it sounds. I always sketch your site's structure before writing and hand over easy-to-implement wireframed copy docs.
Clear & Clever Messaging
There are two kinds of copy (or so they say). The “creative” kind that gets you in your feels, and the “clear” kind that increases sales. I say: why not both? Because, they can co-exist!
EMAIL MARKETING GROUP PROGRAM
Write story-led newsletters your subscribers will love
Wish you started email marketing forever ago? Girl, same. Join us inside The Subscribe Society, where you’ll learn how to grow your list, nurture your hottest leads, and write story-led, reply-worthy newsletters your subscribers will adore.
DOORS OPEN JULY 9th 2026
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(The) Blog
Revive your ghosted email list with this comeback campaign
FREE EMAIL SWIPE COPY & notion Dash
If you already have an email list but your open rates and click rates are extremely low, it may be time for the 'ol re-engagement campaign—and a cheeky lil list purge. But don't clutch your pearls just yet. Because this will drastically help your newsletter deliverability and overall engagement. Phew.
