Psst: I know what you’re thinking—what kinda clickbait is this? 300%? Pleaaase. I don’t blame you, I’d prob say the same thing. But It’s not clickbait. It’s not any kinda bait. Promise.
Ever feel like your words are getting lost in translation with your audience?
It’s like no matter how many times you say “booking now on IG,” tweak your website copy or post continuously on social media—you hear the deafening sound of crickets. And your inquires? Drier than your Saturday night’s martini.
You may have even bought copy formulas or templates—but that didn’t seem to do the trick either. Now, I’m not hating on formulas—I think they can be a fantastic jumping off point…\
Here’s the deal: Even the slickest copy formulas and templates can’t save you if you don’t speak your audience’s language.
Because look, if you don’t know what to PLUG INTO those formulas… you’re simply not going to connect with your audience. No matter how good it sounds to you.
Now, if you know me.. you know it’s never about doom and gloom around here. There IS a way that you can get inside the minds of your target audience because…
There’s a little something I like to call mArKeT reSeArcH
Sorry, what was that? Because I’m pretty sure I heard your internal monologue say, “ughhhh market research? Fucking snooooze fest” —from all the way over here.
And listen—you’re right. It *can* be a snooze fest…. but only if you think of it that way.
Because here’s the thing: Understanding your audience’s lingo (and then using that EXACT lingo in your copy) can boost conversions by a sweet 300% 🤯
And hey, if the thought of tripling conversions doesn’t get your heart racing, then I’m not sure what will – maybe a lifetime supply of tacos? Henry Cavill just simply being Henry Cavill? I digress…
Now, let’s talk about HOW to conduct accurate market research like you’re a profesh copywriter.
Zoom calls and surveys? They’re great—if you can get ’em. Because let’s be real – getting people on Zoom is like Liam Neeson trynna find his daughter in Europe. Good Luck (see what I did there, hehe).
So I like to think about *alternative* ways ANYONE can conduct research, FOR FREE. And for me, that’s Facebook groups.
Here’s how to use targeted Facebook groups to get inside your ideal client’s heads (and hearts)
Now, I go a LOT deeper into market research within my course, but this is a great start if you are struggling with your messaging or copy in general.
What information should you look for? Open a fresh new Google doc and copy and paste the below questions below. Then you can answer as you sift through Facebook.
You’ll wanna mainly look for these things on your message mining quest:
- Your target audience’s daily struggles as they try to solve the problem you help them solve
- What their life looks like now as a result of not solving that problem
- Negative emotions they’re experiencing
- What their dream life/business looks like, in detail
- What their external goals are (in business I.E—book more clients)
- What their intrinsic goals are (in life I.E—feel more confident)
- What are the things that are keeping them stuck?
- What they’ve tried before but didn’t work
- Any common questions or concerns your ideal client would need to be answered before buying your course/offer
- And…Any phrases you find in your search that don’t necessarily fall under the other category but you feel is a good find!
So you can think of Facebook groups as your personal Duolingo for business. This shit is valuable. Believe me.
Remember, your audience doesn’t want just another sales pitch from you. They want to be moved—internally via emotion and externally via logic which will then finally move them into action to excitedly say YES.
And as I say, connection comes before conversion—always. And connection starts by truly understanding them and mirroring back their EXACT language in your copy: website, socials, emails, everywhere.
