Write fun-to-read weekly newsletters your subscribers will love 💌
CREATIVE SERVICE PROVIDERS
RE: EMAIL MARKETING PROGRAM
Your subs are about to become low-key obsessed with you. Because when you know how to write fun-to-read newsletters, you'll build a HOT community of ready-to-buy subscribers just by sending one email, once a week. (Take that IG algo).
[The doors open for round two in October-November 2025! Get on the waitlist below]
“Email marketing is the most untapped revenue generator in your business.”
If only you knew *how* to write fun-to-read emails every week
So I’ll save you that tired #girlboss coach spiel. But annoying as it is, it's actually true. Sending consistent, value-packed, fun-to-read emails to an audience who literally opted-in to hear from you *is* the easiest, most reliable way to grow your business...
BUT YOU ALREADY HEARD THAT A BAZILLION TIMES, HUH?
I GUESS I SHOULD'VE JUST OPENED WITH SOMETHING LIKE...
Building an engaged email list of ride-or-die subscribers is going a little more like this:
BECAUSE RIGHT NOW...
You're not sure what to write about every week, so you end up ghosting more times than you'd care to admit 👻
Your list has been sitting at 234 subscribers for two years, but you have no clue how to grow it 🤷🏼♀️
You've created a pretty rad freebie, but the whole “how do I warm up my new subscribers?!” thing is a Dateline-level mystery 🕵🏼♀️
You've prayed to the ChatGPT Gods to write non-cringe emails, but the results are giving… girl boss circa 2015 🫠
You love the *idea* of sending weekly newsletters, but you need an plan that you can actually stick to, long-term 🗓️
OR maybe you *already* send weekly newsletters... BUT your clicks, replies, and sales are drier than Saturday night's martini. WTF 🍸
So if you feel like you've totally missed the memo on the whole "email marketing makes you money" thing... I've got good news for you
Whether you’re starting fresh or starting over, the best time to (re)build your email list was yesterday. But the second-best time? Right now 😉
AND ALL YOU NEED IS AN ADHD-FRIENDLY SYSTEM THAT SHOWS YOU EXACTLY HOW TO:
Create a lead magnet that'll make the *right* people say, "Ugh, fiiine. Take my email." (And not regret it 😉)
👀
Write a fire welcome sequence that'll hook your audience before you even send your first weekly newsletter
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Turn your everyday stories into fun-to-read, value-packed newsletters your subscriber's can't get enough of
🤣
Actually stay consistent by building a newsletter writing workflow that fits your brain and business, long-term.
🧠
While online marketing trends come and go, one thing stays the same: people just wanna be entertained.
*ENTER PERSONALITY-PACKED EMAILS*
BECAUSE IF You think about it:
So, if you’re ready to build a hot community of subscribers by writing one story-led newsletter, once a week—you're in the right place.
I created an entire group program to teach you everything you need to know about email marketing so you can finally start showing up for your hottest audience without burning out, sounding salesy, or relying on AI to do it for you.
But don't get it twisted. You're not just learning how to write bomb emails...
Grow and nurture your list with an irresistible freebie and welcome sequence 💌
Create a need-to-have-this freebie and actually keep the subscribers you worked so hard to attract with a killer 5-email welcome sequence. If you ask me, they’d be silly *not* to stick around.
Plan your newsletter topics around what you’re launching 🗓️
I’ll show you how to map out strategic newsletter topics that support what you’re selling every quarter. So every email has a purpose (and you’re not winging it the night before).
Write story-selling emails—without sounding like Brad the bro-marketer 👹
It turns out, you *don’t* need to dress up like a wavy-infatable tube man to make (email) sales. You just need to turn your everyday stories into story-selling newsletters people wanna read. I’ll show ya how.
Build a newsletter writing workflow that fits your brain and business 🗂️
You’ll create a sustainable writing workflow that’s neurospicy-friendly (made for creative brains, approved by your inner type-A), and easy enough to stick with even on your most distracted days.
YOU'LL ALSO BE ABLE TO:
Grow A Hot AF Community By Showing Up Once A Week
All it takes is one silly email a week to stay top of mind, build trust, and keep your audience coming back.
Weird how something so small can do that much.
...Which will result in unsolicited email replies, increased click-rates, and a whole lotta this:
Module One:
Grow Your List
📌 Freebies that actually work (in 2025!)
📌 Write an opt-in page that converts
📌 Setting up your freebie in Flodesk
📌 How to promote your freebie (free + paid methods)
📌 Write your welcome sequence
📌 Setting up your welcome sequence workflow
Lessons include:
Everything you need to know to start growing your email list to your first 1000 subscribers and beyond. Create a need-to-have-this freebie, craft high-converting opt-in copy, and write bomb welcome sequence,
THE ENTIRE MODULE BREAKDOWN
CLICK EACH MODULE BELOW:
MODULE TWO:
Prep Your Newsletter
📌 Develop your newsletter personality
📌 Choose your newsletter format, frequency, and name
📌 Create your newsletter content pillars
📌 Design your weekly writing workflow with the Inbox Flow Method
📌 Choose + customize your Flodesk template
Lessons include:
Design a newsletter workflow that fits your brain, your business, and your bandwidth. From format to frequency, we’ll build a setup that’s easy to stick with—and even easier to send every week.
MODULE Three:
Write Damn Good Emails
📌 Newsletter copywriting 101
📌 Trusting your voice over generic templates
📌 Build your newsletter idea bank
📌 Go-to storytelling techniques
📌 Use the M.E.M.O. Story-selling Method
📌 Ideate + edit your newsletters with your custom GPT
📌 Nail your subject line
📌 Bonus: Watch me ideate, write, and edit an email in real time
Lessons include:
Learn how to write a full story-led email from start to finish—subject line to CTA—with examples, breakdowns, and your own Custom GPT. You’ll get better at spotting what makes an email work, think like a copywriter (without becoming one), and use AI to make your writing sharper.
MODULE FOUR:
Plan Your Newsletters
📌 Plan your email marketing for the month, quarter or year
📌 Tour + customize the Notion Newsletter HQ
📌 How to commit to consistency
Lessons include:
Map out a whole year of newsletter content that aligns with your offers—and your attention span. With our interactive Canva whiteboard sesh, you’ll plan months of newsletters…and finally stop guessing what to write each week.
MODULE Five:
Review, Refine, Repeat
📌 How to read your email analytics
📌 Run a monthly email audit
Lessons include:
No more sending and hoping for the best. You’ll learn how to actually read your email stats, track what’s working, and use that data to make smarter decisions (and write even better emails) going forward.
Everything you need to build an engaged list of ride-or-die subscribers
THE ENTIRE MODULE BREAKDOWN
Grow Your List
📌 Freebies that actually work in 2025!
📌 Write an opt-in page that converts
📌 Set up your freebie in Flodesk
📌 How to promote your freebie (free + paid methods)
📌 Write your welcome sequence
📌 Set up your welcome sequence (Flodesk demo)
Lessons include:
Module One:
Create a freebie people actually want, write a welcome sequence that keeps them around, and finally stop losing subscribers five minutes after they download your thing.
Prep Your Newsletter
📌 Develop your newsletter name + personality
📌 Learn the three most popular newsletter formats and choose the best one for you
📌 Create your newsletter content pillars
📌 Design your weekly writing workflow with the Inbox Flow Method
📌 Customize your easy-to-duplicate Flodesk newsletter template
Lessons include:
Module Two:
Design a newsletter workflow that fits your brain, your business, and your bandwidth. From format to frequency, we’ll build a setup that’s easy to stick with and even easier to send every week.
Write Damn Good Emails
📌 Newsletter copywriting 101
📌 Trusting your voice over generic templates
📌 Build your newsletter idea bank
📌 Go-to storytelling techniques
📌 Use the M.E.M.O. Story-selling Method
📌 Ideate + edit your newsletters with your custom GPT
📌 Nail your subject line
📌 Bonus: Watch me ideate, write, and edit an email in real time
Lessons include:
Module Three:
Learn how to write a full story-led email from start to finish—subject line to CTA—with examples, breakdowns, and your own Custom GPT. You’ll get better at spotting what makes an email work, think like a copywriter (without becoming one), and use AI to make your writing sharper.
Plan Your Newsletter
📌 Plan your email marketing for the month, quarter or year
📌 Tour + customize the Notion Newsletter HQ
📌 How to commit to consistency
Lessons include:
Module Four:
Map out a whole year of newsletter content that aligns with your offers—and your attention span. With our interactive Canva whiteboard sesh, you’ll plan months of newsletters…and finally stop guessing what to write each week.
Review, Refine, Repeat
📌 How to read your email analytics
📌 Run a monthly email audit
Lessons include:
Module Five:
No more sending and hoping for the best. You’ll learn how to actually read your email stats, track what’s working, and use that data to make smarter decisions (and write even better emails) going forward.
Engaging & actionable lessons
Async Slack support from Hollie
Bi-weekly newsletter batching calls
My brand is all about having fun—and my courses are no exception. I've designed these lessons to be engaging, FULL of examples, and fluff-free so you're excited to take action right away.
You know how supported you feel in a comfy wire-free Skims bra? You'll get the same feeling here. Every Tuesday & Thursday you can ask ALL your questions and get an in-depth Loom video in return. No long-ass coaching calls!
Cameras-off, work-mode ON. Every second Wednesday, we’ll hop on a 90-minute co-working call to write our newsletters together. Whether you knock out one email or batch all four for the month, you’ll get sh*t done—with live support from me in the chat. Who knew writing newsletters consistently could feel this doable?
You'll also be supported every step of the way through...
HOW YOU'LL LEARN
Over-the-shoulder writing tutorials
Fun community challenges
Expert guest speakers
Most people teach theory. I’ll show you how to actually write a newsletter, start to finish. You’ll get a real-time, over-my-shoulder video of me drafting, editing, and shaping the story so you can start to think like a copywriter! (Without becoming one)
I dunno about you, but my ADHD brain needs some accountability and motivation to get stuff done. So we're gonna gamify your to-dos with fun freebie, newsletter writing, and more fun challenges.
I'm still in the process of securing some rad guest speakers but think: designers, segmentation pros, ads experts, launch queens, other copywriters I love + more!! P.S: Is this you? HMU 🫶🏻
My email open rate sits comfy at 60-70%, and my newsletters bring in replies & website traffic every week. But that doesn't happen *just* by being consistent.
OH HEY, I'M HOLLE! CREATIVE COPYWRITER AND (HOPEFULLY) YOUR new EMAIL MARKETING MENTOR/BESTIE
Here’s what I’ve learned after writing hundreds of reply-worthy emails since 2019: Consistency matters but it’s not the whole story.
You can show up in your subscriber's inbox every week and still hear crickets if your emails don’t give them a *reason* to open, click, reply, or buy. Missed the Memo changes that. ⬇️
Because when you know simple newsletter formats and storytelling frameworks that make your emails genuinely fun to write (and even more fun to read), you won’t just stay consistent, you’ll stay top of mind, warm up your hottest audience, and eventually make more sales without sounding like a Brad the bro-marketer.
Because when you write fun-to-read newsletters your subscribers can't get enough of? You'll be the one laughing 😏
better emails → better ENGAGEMENT → more trust → more sales
Ruth wants to sign up to her own email list 💅🏻
Olivia's story-selling emails helped sell out Slayin' Showit round two
Isabel says:
"Writing emails is fun now" 🫶🏻
Say hey to your new favourite corner of the internet: The Newsletter HQ
Send bomb emails on the reg with this fully customizable digital Notion planner designed for Neurospices, The Newsletter HQ 🗂️ It’ll help you…
AND IF YOU'RE THE CEO OF PUTTING THINGS OFF...
Plan
🔥 Store your newsletter messaging strategy and brand personality in one spot
🔥 Choose from 55 pre-loaded newsletter topics inside the planner
🔥 Plan your 4 weekly emails each month based on what you’re launching
🔥 Swipe freebie ideas from the cheatsheet when you’re stuck on what to offer
Write
🔥 Browse 50+ plug-and-play subject lines in the subject line guide
🔥 Use the M.E.M.O. checklist to write and edit your newsletters before you hit publish
🔥 Draft and store your emails right in Notion so you can easily repurpose them for social content
🔥 Save personal stories in the Story Cabinet as they happen
🔥 Reference storytelling cheatsheets taught in the course when you sit down to write
Track
🔥 Track your email analytics each month so you can see what’s working in real time
🔥 Set subscriber goals and track your growth as you go
🔥 Stay motivated with gamified consistency trackers that reward you for sending weekly
Digital planning not your style? Get a physical copy delivered to your door
NEWSLETTER PLANNING, BUT MAKE IT CUUUTE
Perfect for when your best lines happen offline 😉
There’s nothing like scribbling down your greatest ideas with your favourite pen. And now you can do it in style—because every Missed the Memo student gets a one-of-a-kind planner delivered straight to their door. (Designed + tested by me!)
HERE'S A LIL RUNDOWN OF WHAT YOU'LL GET:
IRL planner
Five modules
Notion planner
Custom GPTs
Storytelling Cheatsheets
55+ Newsletter Topics
Copy & Design Swipe Files
Customizable
Flodesk Templates
+ MORE!
ONLY 15 SPOTS AVAILABLE!
We start round two in October 2025
Get on the waitlist and save $500
$997 USD
6 months access to the Slack community
Async office hours with me every Tues + Thurs to ask anything & get my eyes on your work.
2-hour Bi-weekly newsletter batching calls
(optional, but let’s get it done together!)
And so much more: Notion newsletter planner, IRL planner, Flodesk templates, custom GPTs, camera-off co-working sessions, challenges, and guest speakers!
LIFETIME access to the full Missed The Memo curriculum
PAY IN FULL
ONLY 15 SPOTS AVAILABLE!
$332 USD
6 months access to our Slack community
Async office hours with me every Tues + Thurs to ask anything & get my eyes on your work.
2 hour Bi-weekly newsletter batching calls
(optional, but let’s get it done together!)
And so much more: Notion newsletter planner, IRL planner, Flodesk templates, custom GPTs, camera-off co-working sessions, challenges, and guest speakers!
LIFETIME access to the full Missed The Memo curriculum
3 x MONTHLY PAYMENTS
$1497
$499
So, should you join this program for its Newsletter planner? Its supportive Slack community? Or its actionable lessons? Yes 😉
PLUS THESE EXTRA *WAITLIST ONLY* BONUSES ARE PRETTY RAD, TOO:
SAVE $500
As a TYSM to the peeps who sign up as a eager beaver waitlist-er, you get a massive discount
LIFETIME ACCESS TO ALL COURSE MATERIALS + UPDATES
I'll be adding new resources, lessons, and modules to keep up with the latest email marketing trends several times a year so the content is always fresh. And as a beta student, you get LIFETIME access to all future updates.
🦫
📫
If you feel like you totally missed the memo on the whole "email marketing makes you money" thing, this is for you
NOW, YOU MAY BE ASKING, "IS THIS FOR ME?!"
it's also for you if...
The Newsletter Newbie
You’ve been meaning to kick off email marketing for a while now. You’ve got a few ideas, maybe even a cute freebie name sitting in your Notes app, but no clue what happens after someone signs up. You’re ready to finally start—and you want it to feel simple, doable, and actually kinda fun.
The Newsletter Newbie
You’ve been meaning to finally start email marketing for a while now. You’ve got a few ideas, maybe even a cute freebie name sitting in your Notes app, but no clue what happens after someone signs up. You’re ready to give it a go, and you want it to feel simple, doable, and actually kinda fun.
The Newsletter Newbie
You’ve been meaning to kick off email marketing for a while now. You’ve got a few ideas, maybe even a cute freebie name sitting in your Notes app, but no clue what happens after someone signs up. You’re ready to finally start—and you want it to feel simple, doable, and actually kinda fun.
The Ghost Writer
You’ve started your list. You’ve stopped. You’ve promised yourself this would be the month you finally stay consistent, and then didn’t. It’s not that you hate writing, you just haven’t found a way to make it work with your brain (or your calendar). You’re ready for something that sticks.
The Newsletter Newbie
You’ve been meaning to kick off email marketing for a while now. You’ve got a few ideas, maybe even a cute freebie name sitting in your Notes app, but no clue what happens after someone signs up. You’re ready to finally start—and you want it to feel simple, doable, and actually kinda fun.
The *Almost* Famous
You’re sending emails pretty regularly, but it’s feeling a little... flat. You want more opens, more clicks, and "omg, loved this newsletter!!" type of replies. You’re ready to make your newsletter something people genuinely look forward to, and learn how to write in a way that gets your audience to care—and buy.
File under: email marketing gossip we’re politely unsubscribing from
and if you're still on the fence...
I’m willing to bet you’ve heard some juicy email marketing gossip by the online business water cooler, hey? So let's shred some misconceptions...
You need a massive list to make money from email
Truth:
Gossip:
You don’t need 10k subscribers—you need the right 1000 (or less tbh). With a strong freebie, a solid welcome sequence, and fun-to-read weekly emails? You’re golden, pony girl.
If you’ve ghosted your list, it’s too late to start again
Truth:
Gossip:
The people on your list literally signed up to hear from you. One good email can bring them back—and we’ll write it together.
You have to be “funny” to write personality-packed emails
Truth:
Gossip:
As much as we’d all love to have the comedic timing of Taylor Tomlinson, you don’t need jokes to be entertaining. With the right storytelling techniques and a solid structure, you’ll build tension, hold attention, and keep your readers hooked from subject line to sign-off.
I *have* to send long-ass story-led emails to engage my readers
Truth:
Gossip:
Girl. You 👏🏻 don't 👏🏻 have 👏🏻 to! My emails are on the lengthier, story-heavy side, but that doesn't mean yours have to be! Which is why I teach 4 different email formats inside the program, including short ones. The key is knowing how to write with personality and intention, whether it's 200 words or 800.
Imagine your newsletter becoming your subscriber's fave weekly read
Now stop imagining it and let's make it happen. Because that’s *entirely* possible when you learn how to write and send fun-to-read, reply-worthy emails to your list. And when they love you, they can’t wait to buy from you.
ONLY 15 SPOTS AVAILABLE!
$997 USD
6 months access to the Slack community
Async office hours with me every Tues + Thurs to ask anything & get my eyes on your work.
2-hour Bi-weekly newsletter batching calls
(optional, but let’s get it done together!)
And so much more: Notion newsletter planner, IRL planner, Flodesk templates, custom GPTs, camera-off co-working sessions, challenges, and guest speakers!
LIFETIME access to the full Missed The Memo curriculum
PAY IN FULL
ONLY 15 SPOTS AVAILABLE!
$332 USD
6 months access to our Slack community
Async office hours with me every Tues + Thurs to ask anything & get my eyes on your work.
2 hour Bi-weekly newsletter batching calls
(optional, but let’s get it done together!)
And so much more: Notion newsletter planner, IRL planner, Flodesk templates, custom GPTs, camera-off co-working sessions, challenges, and guest speakers!
LIFETIME access to the full Missed The Memo curriculum